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ISSN : 1738-0294(Print)
ISSN : 2288-8853(Online)
Journal of Mushrooms Vol.23 No.2 pp.31-40
DOI : http://dx.doi.org/10.14480/JM.2025.23.2.31

A study on establishing a producer-centered mushroom export cooperative marketing board (Mushroom Korea)

Sang-Won Nam*
Corporation Agrofood Future Marketing Institute

Abstract

This study proposes the establishment of a producer-centered export organization model, the “Mushroom Korea Export Cooperative Marketing Board,” as a solution to stagnating domestic consumption and sluggish exports in the Korean mushroom industry. The research draws on a literature review, statistical analysis, government policy review, and comparative case studies of overseas models such as Zespri, Enza, and The Greenery. The cancellation of K-MUSH’s designation in 2024 revealed the limitations of government-led models, while successful cases emphasized autonomous producer governance, strict quality control, sustained R&D investment, and strategic government support. Based on these findings, this study proposes a phased strategy to establish a cooperative model grounded in democratic governance, legal reform, levy-based self-financing, and collaborative branding and marketing. If implemented effectively, the model is expected to stabilize export prices, enhance quality, increase farm income, and foster sustainable development in the mushroom sector.

생산자 중심, 버섯수출협동조합(Mushroom Korea) 마케팅보드 구축 방안에 관한 연구

초록

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